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Sunday, Feb 23, 2025

Ad Sales Boost Crown Media’s Quarter

Crown Media Holdings Inc.’s profit soared 60 percent in the fourth quarter as the cable TV company benefited from greater interest in its family-friendly programming during the holidays.

The Studio City operator of the Hallmark Channel and Hallmark Movie Channel on Friday reported net income of $29.9 million (8 cents a share), compared with $18.7 million (5 cents) in the same period a year earlier.

Revenue rose 10 percent to $99.6 million with a 19 percent jump in advertising revenue to $81.7 million. Subscriber revenue was down 19 percent to $17.8 million, largely due to an accounting credit in the year-earlier quarter.

Ad sales grew 14 percent for the company’s flagship Hallmark Channel and were up 76 percent at the younger Hallmark Movie Channel. Programming expenses rose 9 percent as the company increased its original programming.

“Our fourth quarter and holiday season continues to be a source of strength and interest to advertisers for Hallmark Channel and Hallmark Movie Channel,” said Chief Executive Bill Abbott in a statement. “Advertising sales revenue from our highly sought after seasonal programming directly contributed to our (earnings before interest, taxes, depreciation and amortization) growth.”

Shares were up 1 cent, or less than a percent, to $1.27 in midday trading on the Nasdaq.

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Deborah Crowe Author