Walt Disney Co.’s ABC is looking to tap characters from its Marvel comic-book franchise for network television shows, building from an initial list that includes the Hulk and AKA Jessica Jones.
Disney completed its $4 billion purchase of Marvel a year ago, bringing names such as Spider-Man, X-Men and Iron Man into a fold that already included Mickey Mouse and Winnie-the-Pooh. Exploiting Marvel properties on multiple platforms such as film and TV fits Disney’s overall strategy, Lee said.
“This is one of the things our company does better than any company,” Paul Lee, president of ABC Entertainment, said at a meeting of television critics in Pasadena. “You can get behind a property and make it live within the entire company.”
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