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Saturday, May 4, 2024

Women of Influence- Health Care: Diane Martin

Diane Martin
Chief Marketing & Communications Officer
Emanate Health

Diane Martin oversees the creation and execution of brand strategy and experience, marketing and advertising, thought leadership, public and media relations, social and digital media strategy, communications, health policy, advocacy and consumer access for Emanate Health and its subsidiaries. Since joining Emanate Health in 2018, Martin has built a modern cross-functional infrastructure to advance digital innovation across the health care system.
 
During the COVID-19 pandemic, Martin created and led the development of a series of Emanate Health “Ask the Doctor” live chats and videos. With many people sheltering at home, the presentations from physicians and infectious disease specialists allowed us to communicate with the community and provide them with valuable health information related to COVID-19 and the impact on chronic health conditions such as heart disease and stroke. She also led and established a series of marketing campaigns that communicated with people externally and internally.

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