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Monday, Feb 6, 2023

Top Women in Banking: MAHA MADAIN

Maha Madain

Managing Director and Head of Marketing

Union Bank

Maha Madain is managing director and head of enterprise marketing for Union Bank and PurePoint Financial. Her career spans more than 20 years in financial services marketing, product development and management. As head of enterprise marketing, Madain oversees marketing strategies supporting business objectives and goals, brand development, digital marketing, social media, and advertising for two distinct brands: Union Bank which operates approximately 340 branches, consisting primarily of retail banking branches in California, Oregon and Washington, as well as PurePoint Financial, a national digital bank that offers savings accounts and CDs with competitive rates and exceptional client service.

Throughout her career, Madain has successfully launched products, managed P&Ls and spearheaded M&A client strategies. She co-led the conceptualization, build-out and launch of PurePoint Financial. Since launching in 2017, PurePoint has gathered more than $6 billion in deposits from more than 40,000 households.

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