GumGum is disrupting the global digital advertising industry with its sophisticated and accredited contextual intelligence solution. As third-party cookies are quickly being phased out, marketers are looking for new, privacy-friendly ways to get brand messages in the right places. Similarly, publishers are in urgent need of avenues to monetize their content without compromising personal data.
GumGum is the leader in contextual intelligence offering the industry the first accredited contextual technology for content-level contextual analysis, brand safety and suitability. This accreditation is not only a huge accomplishment for GumGum but is an important milestone for the industry in establishing transparency as to what advertisers and publishers should expect from a contextual provider. This is critical as the industry moves towards a cookieless future and adapts to growing data privacy regulations.
In April of this year, GumGum secured a $75 million dollar investment from Goldman Sachs Growth that signaled confidence in GumGum and its technology but in contextual being the future of digital advertising.
One of GumGum’s primary goals this year was to focus on global expansion and to become the global leader for contextual in the digital advertising industry. In August, GumGum acquired JustPremium, one of the largest rich media and video ad marketplaces in Europe. By joining forces with JustPremium, GumGum expanded into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico in addition to the U.K. and Japan which GumGum has had a presence in for years.  Over the course of 2022, GumGum will focus on bringing the best contextual solution to these international markets and its expand its presence globally.
