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Tuesday, Nov 28, 2023

Meetings & Events: Events Industry CEOs Weigh in on Top Five Industry Trends and Topics of Focus for 2018

With the number of natural disasters and safety concerns that arose last year, event safety and security has certainly risen to the top of the list of concerns for events industry CEOs. Following a recent Council Meeting, the Events Industry Council has released the top five trends that are currently shaping the events industry. In addition, cyber security and data protection is a top concern for organizations.

“The Events Industry Council gathers together the leading organizations in our industry and we always use time at our Council meetings to discuss what is top of mind for their organization and its members,” said Karen Kotowski, CAE, CMP, President and CEO, Events Industry Council. “Event safety and security was most certainly top of mind for our members given what our world and the industry has experienced this past year and the Events Industry Council is working through our APEX Committee to curate resources available as well as develop tools for meeting professionals to use.”

Following are the five key trends for event professionals to keep top of mind:

Safety and Security

Safety and security has been top of mind for all of the industry associations. The events of 2017, including floods in South Asia, hurricanes in the United States and Caribbean, acts of terror such as the bombing at the Manchester Arena, the mass shooting in Las Vegas and the release of the WannaCry ransomware attack, have strengthened the resolve to provide risk management education and resources to industry professionals. Also discussed was a shift in perceptions about safety and security measures. The need for metal detectors at public events, for example, has gone from their presence being questioned, to their absence being questioned. Also reported was the coordination between convention centers and relief organizations and federal agencies in establishing mega shelters and providing services for first responders.

Cyber Security and Data Protection Regulations

Cyber security continues to be an important issue for our industry. The General Data Protection Regulations (GDPR) that come into effect in Europe in May, 2018 will have a significant impact on how organizations in our industry manage Personally Identifiable Information (PII). The regulation not only affects European organizations, but also any organization that offers goods or services to Europeans. Because of this, the Events Industry Council has created a resource for everyone to ensure they are prepared and in compliance.

Event safety and security was most certainly top of mind for our members given what our world and the industry has experienced this past year.

Demonstrating Relevance

A common issue discussed at the meeting was the need for associations to demonstrate their relevance. Many of the associations are re-examining membership and management models as well as event formats and are tailoring their programs to meet the specific needs of stakeholders. While recognizing that associations can’t be all things to all people, there is a need to be relevant to all membership segments, as well as for the industry as a whole. Augmenting the relevance of events themselves, through better event design, greater engagement and improved practices for knowledge retention, was also a focus.

Workforce Trends

A number of factors are affecting the workforce of the future in our industry. As we consider the role of automation, outsourcing, new technology and disruptors that are changing cost models, it is clear that new skills will be needed to meet our changing needs. Workforce development, defining career paths, staying ahead of technology, and acquisition and retention of talent continue to be top priorities.

Diversity, Inclusion and the Value of Global Perspectives

The importance of protocols for encouraging diversity in supplier selection,accessibility guidelines and opportunities to encourage greater representation and interaction between different facets of the industry and global regions were recognized as valuable for the industry’s future.

The Events Industry Council is tapped into the leading organizations in our industry and will continue to keep a pulse on these topics and apprise the community of others that arise. Watch for regular updates as well as helpful resources to support the industry in these areas.

The Events Industry Council’s more than 30 member organizations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry. The Events Industry Council promotes high standards and professionalism in the events industry with the Certified Meeting Professional (CMP) program and signature program initiatives. The CMP credential is recognized globally as the badge of excellence in the events industry. Learn more at www.eventscouncil.org.

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