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Tuesday, May 28, 2024

Luxury Watches 2017: Omega Launches Bond-Inspired Timepiece

At a special event in London this past July, OMEGA proudly unveiled a new timepiece that celebrates the rank and regalia of James Bond. Known as the Seamaster Diver 300M “Commander’s Watch” Limited Edition, OMEGA President and CEO Raynald Aeschlimann revealed the watch alongside Bond film Producer Michael G. Wilson.

To bring the occasion to life, OMEGA transported guests by boat along the River Thames to arrive at the Tate Britain. The MC for the evening, Samantha Bond, then introduced Raynald Aeschlimann, who spoke to guests about the new watch and said, “James Bond is a character with a lot of depth and intrigue. We were fascinated by his connection to the Royal Navy, which is an organisation that OMEGA also has history with, and we wanted to pay tribute to his rank as Commander.”

2017 marks three noteworthy anniversaries for Albert R. Broccoli’s EON Productions and Metro-Goldwyn-Mayer Studios’ (MGM) Bond franchise including: the 50th anniversary of “You Only Live Twice”; the 40th anniversary of “The Spy Who Loved Me”; and the 20th anniversary of “Tomorrow Never Dies.” In each of these films, James Bond can be seen wearing his official military uniform.

To celebrate these anniversaries, OMEGA created a unique watch design inspired by the red, white and blue colors of the Royal Navy as well as the Commander’s insignia itself.

OMEGA has been the choice of James Bond since 1995, when the legendary British spy character first wore a Seamaster watch in the film “GoldenEye.” Since then, the character and OMEGA have shared every on-screen adventure together.

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