With the launch of the partnership, Los Angeles Tourism becomes the first Destination Marketing Organization (DMO) in the country to partner with CLEAR, making the service just the latest development in L.A.’s commitment to being one of the safest destinations for meetings and events. Health Pass is a free, mobile experience on the CLEAR app that securely connects a user’s verified identity to multiple layers of COVID-19-related health information to help reduce public health risk and bring meetings and events back responsibly. CLEAR works with event organizers and meeting planners to tailor a solution that meets their needs and entry requirements. Health Pass layers can include a combination of health surveys, temperature-checking kiosks, secure linking to COVID-19 test results and soon vaccination results – all integrated through the CLEAR app.
Los Angeles County hit a major milestone earlier in May, becoming the first county in Southern California to progress into the Yellow Tier of the State’s Blueprint for a Safer Economy.  Under the new guidelines, the destination can now safely welcome groups of up to 400 outdoors and 200 indoors. All attendees must show proof of a negative COVID-19 test or full COVID-19 vaccination, making Health Pass a vital tool for meeting and event planners.
“While we may not have been the first destination to reopen, we remain committed to being the safest,” said Darren K. Green, senior vice president of sales and services for Los Angeles Tourism. “When meetings and groups select Los Angeles as their host destination, they can be assured that our city has done everything possible to prioritize the health and safety of their participants.”
“CLEAR is excited to partner with Los Angeles Tourism to help welcome meetings and events back to LA,” said Caryn Seidman-Becker, CLEAR CEO. “This partnership is not only helping bring people safely back to one of America’s great destinations for business – it is bringing people back to all of the things they love and miss. Together, travel and business events are coming back stronger than ever.”
The service will be available exclusively to Los Angeles Tourism’s clients with preferred pricing. Meeting planners can book with CLEAR Health Pass at clearme.com/latourism.
More than 60 organizations across the country use Health Pass to create safer environments including teams across all professional sports leagues, the state of Hawaii and many more.
CLEAR is a leader in identity and access with more than five million members and 100+ partners across the United States. CLEAR links identity with different information sets, including: credit cards, tickets to the game, reservations, frequent flyer numbers, flight manifests, health care identification, driver’s licenses and passports. CLEAR’s data security framework meets the highest standards for performance and for protecting sensitive information — FISMA High- and SAFETY Act-certified by the Department of Homeland Security. CLEAR’s users are always in control of their data and CLEAR does not sell user information.
Information for this article was provided by the Los Angeles Tourism and Convention Board. For more information, visit discoverlosangeles.com/corporate. To learn more about CLEAR, visit clearme.com.
