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Leaders of Influence: Private Equity, Investors & Advisors 2022 – Lloyd Greif

Custom Content by the Los Angeles Business Journal

Lloyd Greif
President & CEO
Greif & Co.

Lloyd Greif is a veteran investment banker. 2022 marks his 40th anniversary in the field and the 30th anniversary of the investment bank he founded and leads, Greif & Co. He spent his apprenticeship at Sutro & Co. during the 1980s, rising from associate to vice chairman, head of the Investment Banking Division and a member of the five-person Management Committee that ran the 130-year-old company.

Greif engineered his own spin out from Sutro with two colleagues in early 1992 to pursue his entrepreneurial endeavor, Greif & Co, a middle-market investment bank that engineers merger & acquisition transactions between $50 million and $2 billion in enterprise value, as well as equity and debt financings in excess of $10 million, exclusively for entrepreneurially owned and operated growth companies. Greif is a zealot for his clients, always putting their interests first, avoiding conflicts of interest, and pressing for the entrepreneurs he represents.

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