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Sunday, Nov 17, 2024

Leaders of Influence: Investment Bankers 2022 – Lloyd Greif

Custom Content by the Los Angeles Business Journal

LLOYD GREIF
President & CEO
Greif & Co.

Lloyd Greif is at the top of his game in his field, which is M&A deal-making. The fact that he routinely lectures on negotiations at all three of his alma maters – UCLA, USC and Loyola – is indicative of his knowledge and expertise. He exclusively represents entrepreneurially owned and operated middle market companies, hence Greif & Co. being known as “the entrepreneur’s investment bank.” Greif is a zealot for his clients, always putting their interests first, religiously avoiding conflicts of interest, and going to the mat for them. His extreme work ethic is legendary.

Greif is also renowned for getting tough, extremely complex deals done no matter the obstacles. A proven successful economic cycle rider, he founded his eponymous firm during the recession of the early 1990s and has persevered through three other economic downturns.

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