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Wednesday, Jun 19, 2024

Fashion & Beauty Awards: WINNER – Rising Brand of the Year



After 20+ years working in executive roles at leading global fashion brands, including Victoria’s Secret and Guess, Sharleen Ernster left the corporate world and founded her own brand, HAH (as in ‘Hot As-Hell.’) HAH was born three years ago out of Ernster’s desire to create ethically-made and eco conscious product, and redefine sexy for her daughters and the next generation of women. HAH is a brand that uniquely celebrates sexy intimate apparel and swimwear that is also good to the consumer, comfortable and thoughtful to the planet. Ernster was inspired by her daughters – she wanted to set an example that they too can create something from nothing. Ernster also felt a great responsibility to take better care of the planet in the process.

The company’s mantra is to make intimate pieces that endure time and trends to reduce the amount of waste in the fashion industry (often cited as the second most wasteful industry in the world) with communities that they empower – not only the women that wear HAH but also those that make HAH to reduce their impact on the planet. Finally, she wanted her daughters to feel comfortable with their bodies and demonstrate that beauty comes in a variety of shapes and sizes. In short, HAH offers beauty built to last, that’s easy on you and the planet – naturally sexy while celebrating natural curves.

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