KATIE ECHEVARRIA ROSEN KITCHENS
FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Each season, the FabFitFun box delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the FabFitFun online Community and year-round exclusive sales and shopping experiences. When FabFitFun launched the first box in 2013, there was nothing in the genre that looked at women holistically, and the company wanted to shake things up by bringing women various types of products, and ones they actually want, thanks to access to consumer insights through an engaged and responsive member base.