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Monday, Apr 15, 2024

Beauty Awards Finalists: Rising Brand of the Year

Female-founded clean beauty brand Furtuna Skin operates under the philosophy that what you put on is just as important as what you put in your body. The brand combines old world wisdom and modern medicine to maximize product potency and results. Ingredients are hand-picked and foraged from their rare and uniquely powerful plants found at the organic La Furtuna Estate in Sicily to protect the raw materials from damage in an eco-sustainable way. The company then uses its signature Soundbath Extraction Method, a pioneering extraction method first used by the pharmaceutical industry, to protect the potency of ingredients without harsh chemicals.

Some challenges faced for Furtuna included launching a made-in-Italy brand during a global pandemic. This then led to a need to pivot to a purely DTC and digital marketing strategy for launch year due to retail and in-person experiential changes.


Versed is the non-toxic, cruelty-free, and vegan skincare brand that is hyper-focused on bringing its customers real results at prices their bank accounts appreciate. Versed is not only the cleanest drugstore skincare brand; it is also the fastest growing clean brand in the fastest growing beauty category of skincare.

In May 2019, Versed launched as the first community-driven mass beauty brand and the first clean skincare line to debut in over 1,850 stores. Driven by a team of skin experts and a community of 16 million people, the Versed mission is to make skincare easy and effective for all through its clean products, personalized regimens, and uncomplicated results. The product lineup of high-performance treatments, cleansers and moisturizers retails for under $22 and is available at Target, Target.com, Revolve, Dermstore, Urban Outfitters and VersedSkin.com in the US.

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