MADE IN CALIFORNIA
ESALON
ESalon is reinventing the way women color their hair by creating a fully customized professional-grade home hair color that’s made-to-order and shipped directly to their doors. Launched in 2010, and a five-time winner of Allure Magazine’s “Best Home Hair Color,” eSalon, led by CEO and co-founder Francisco Gimenez, delivers a personalized one-to-one experience through a unique combination of human expertise and state-of-the-art, dual patented technology. Every single color order is formulated and dispensed on-demand in eSalon’s headquarters in Los Angeles with over six million orders shipped and over 165,000 unique color combinations created. eSalon has experienced phenomenal growth with its expansion to international markets.
eSalon’s engineers and coders turned color into a language. Shade variations and pigments become characters and symbols that are sent to the company’s on-demand color dispenser, which individually fills each bottle with exact drops of pigments. It’s also worth mentioning that it isn’t just an algorithm doing all the work. This is actual people — raw, human talent. eSalon’s expert team of radical colorists come from top schools and salons around the country. They see color a little differently. Instead of hand-mixing dye and eyeballing tones, they’re trained to create color virtually. Traditional rules don’t apply to them and lucky for eSalon’s customers, they’re also available to call when they need extra guidance.
