DIRECT TO CONSUMER BRAND OF THE YEAR
SKYLAR
Founded in 2017, Skylar is a clean, hypoallergenic, and non-toxic option for fragrance lovers and fragrance newbies alike. The company aims to create safe and innovative fragrances that provide women with a personalized aromatic experience through their favorite scents. As part of this quest for safe scents, Skylar formulates with strict standards, choosing to exclude thousands of ingredients from all Skylar products. Skylar first started out as a direct to consumer company only, but quickly expanded into wholesale in 2019 as demand for scents grew. Skylar’s mission is to make every woman feel beautiful, confident and safe in her own skin.Â
Each of Skylar’s scent profiles appeal to many different tastes, aren’t overpowering, and are products customers can trust. Getting consumers to buy scents they’ve never tried was a tough challenge that Founder and CEO, Cat Chen, had to tackle. Her solution? An at-home sampling program. Sampling clean fragrance at home is a model Skylar has pioneered, and it has revolutionized the way consumers buy, experience and enjoy scents. This year, Skylar brought clean scents into body care by introducing an innovative and sophisticated body care line that smells amazing while delivering on efficacy. In 2.5 years, Skylar has accumulated over 170,000 customers who love knowing they can smell good without compromising their health or well-being.
