Jenner, Kylie — Kylie Cosmetics by Kylie Jenner

Founder

Kylie Cosmetics by Kylie Jenner

THE LATEST: Arguably the most successful sibling from reality TV's leading dynasty, Jenner last year sold a 51% share of her beauty business, including Kylie Cosmetics and Kylie Skin, for $600 million to New York-based Coty Inc. The deal valued the company at nearly $1.2 billion. Jenner continues to oversee marketing and creative direction for the brands.

BACKGROUND: Jenner, 22, got her start on her family's television show, "Keeping Up with the Kardashians." She spent her teens working as a model, often paired with older sister Kendall on collaborations for apparel brands such as PacSun and TopShop. She launched a cosmetics line in 2016 after successfully debuting the Kylie Lip Kit a year earlier. The products were initially sold through Jenner&s ecommerce site and were added to Ulta Beauty stores in 2018. The line is manufactured by Seed Beauty, an Oxnard-based company that closely monitors trends on social media.

YEARS ON THE LA500: 3

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