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Fashion & Beauty Awards: Made in California Finalist

By staff-author

December 12, 2018

157

FRANCISCO GIMENEZ

ESALON

ESalon is reinventing the way women color their hair by creating custom home hair color that’s made-to order and shipped direct to their doors. eSalon delivers a personalized, one-on-one experience through a unique combination of human expertise and state-of-the-art technology. Color orders are formulated and dispensed on-demand in the Los Angeles headquarters. eSalon launched in 2010 and was founded by the team behind the pioneer price-comparison site PriceGrabber.com. Since launching, eSalon has shipped nearly six million orders, created over 165,000 unique color combinations, opened two Color Studios and launched starter kits in both CVS and Target. The company now has over 100 employees and a satellite office in London. In addition, eSalon has opened two Color Studios, one in El Segundo and one in Hollywood, where clients can come in for a color application and receive education to give them confidence to apply hair color at home.

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