Warner Bros. is reorganizing its global theatrical and home entertainment operations to enhance its competitiveness in the global marketplace, the Burbank company has announced.

The new lineup: Toby Emmerich becomes chairman, Warner Bros. Pictures Group, with oversight of worldwide theatrical production, marketing and distribution. Blair Rich will serve as president, worldwide marketing, for Warner Bros. Pictures Group and Warner Bros. Home Entertainment. Ron Sanders will serve as president, worldwide distribution for Warner Bros. Pictures Group.

As part of the reorganization, Sue Kroll, who previously served as president, worldwide marketing and distribution for Warner Bros. Pictures, will become a studio-based producer at Warner Bros. Pictures.

“Bringing together film and home entertainment marketing and distribution will allow us to strategically manage film titles through their entire life cycle,” Warner Bros. Chief Executive Kevin Tsujihara said in a statement about the reorganization.

Media and entertainment reporter Diane Haithman can be reached at [email protected]. Follow her on Twitter @dhaithman.