What are the biggest changes you’ve noticed downtown since you started working there?

The complete renovation of our entire surrounding neighborhood. Literally everything except for the gun club and the adjacent rock climbing gym.

Business: Greycroft Partners

Neighborhood: Arts District

Title: Partner

Years working downtown: 2

Why does it make sense for your business to be located downtown?

Locating Greycroft downtown made sense because the cost of doing business as a startup (was lower); its central location draws talent from all areas and schools; and the area is emerging as a place with great attractions, such as the restaurant, art, and entertainment scenes.

What are your favorite things about downtown?

My favorite things about the neighborhood are the restaurants, such as Factory Kitchen, Zinc, ERB, and Bestia; the downtown art walk; our proximity to Mayor (Eric) Garcetti; and the overall feeling of creativity and new ideas.

Least favorite?

All of the construction going on around us has its pros and cons. We also still have a long way to go to solve and resolve the substantial homeless population.

Do you live downtown as well? If not, could you see yourself moving there?

No, but I live close in Beachwood Canyon. I probably would not consider moving, but if I were younger I would absolutely.

Where do you see downtown in five years? Ten years?

It feels like the Meatpacking District in New York City or the Tenderloin and SoMa in San Francisco 10 to 15 years ago. So, I would expect that it will feel a lot like those areas feel today, but with better weather.

– Garrett Reim