Roundup of L.A. tech events in the next two weeks.

April 12

Event: Mobile User and Customer Growth with Tinder, Tradesy, and Dollar Shave Club

Description: A discussion with various mobile-user growth experts on topics including best practices for user acquisition, retention, and engagement, as well as tactics for push and in-app messaging.

6:30 p.m.

Sponsor: Branch and Grow.co

Location: 1217 Second St. Floor 3, Santa Monica

Free

April 20

Event: MMS Los Angeles 2016: Cars and Stars

Description: A technology conference focused on digital marketing, particularly in the automobile industry.

All day

Sponsor: YP Marketing Solutions

Location: Beverly Hills Hotel, 9641 Sunset Blvd., Beverly Hills

$1,300

April 19

Event: The Future of Designing for the Customer

Description: A discussion with several product experts on creating software that customers love to use.

7 p.m.

Sponsor: General Assembly

Location: General Assembly, 1520 Second Street, Santa Monica

Free

April 15

Event: How to Build an Online Platform and Get to a Tipping Point

Description: A discussion about how to drive traffic to a website or online platform with Lisa Hickey, chief executive of Good Men Media Inc.

8:15 a.m.

Sponsor: Innovate Pasadena

Location: Cross Campus, 85 North Raymond Ave., Pasadena

Free

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.