After rolling out sponsored posts this spring, anonymous social media network Whisper is ramping up its advertising sales, hiring Shelby Haro as its first vice president of sales.

Haro has previously been a sales executive at Fandango, website Rotten Tomatoes and Walt Disney Television, as well as briefly serving as the vice president of sales and product strategy at Variety owner Penske Media Corp. from 2012 to 2013.

Whisper, based in Santa Monica, is a popular app for posting anonymous pictures overlaid with text confessions. The content leans heavily toward the scandalous, such as cheating spouses, and the innocent, such as the joys of having a best friend. The company has found a natural affinity for selling sponsored posts to television and movie brands, whose content tends to skew to the same subjects.

That may not be enough for Whisper though, which has received more than $61 million in venture capital and has more than 10 million monthly users. No stranger to selling to a broad base of brands, it will be Haro’s job to expand Whisper’s advertising clientele – and overcome possible trepidation over the racy nature of some of the content.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.