In a sign that the financial media market is retrenching, Worth magazine has been sold by current owner CurtCo Media to Sandow Media, the Boca Raton, Fla.-based owner of New Beauty Magazine, for an undisclosed price, the New York Post reports.

CurtCo had taken over the magazine in 2004 from L. Randall Jones, who had put together a team of investors to buy it from Fidelity Investments.

Worth was CurtCo’s second magazine sale in a week. Last week, it sold Home Entertainment magazine to a newly formed independent company.

Two years ago, CurtCo retained Goldman Sachs in a failed bid to sell itself for more than $500 million.

Recently, CurtCo flirted with U2’s Bono and Roger McNamee’s Elevation Partners about the investment company buying a minority stake.