The Los Angeles Business Journal brings you a weekly roundup of L.A. launches:

Ez Texting: The Santa Monica company, an offshoot of CallFire, launched a free SMS platform for businesses to send texts to customers. The mobile marketing messages can be emergency alerts, bill notifications, coupons or appointment reminders.

Flywheel: L.A. County customers can now use this cab-requesting app to prebook rides to Los Angeles International Airport, Long Beach Airport and Burbank’s Bob Hope Airport.

Fuhu: The children’s tablet and app maker released 20-inch and 24-inch tablets for its Nabi line to allow for group use of its products. The El Segundo company also topped the annual Inc. 5000 list of fastest-growing companies on Wednesday with a three-year growth of almost 160,000 percent.

Looksee: The “Instagram-Tinder-Whisper” social photo app lets people post anonymous photos. Their identities are only revealed when they mutually like each other’s photos. The company behind the app, Quebec Drive, is located in Hollywood Hills.

Vantage Media: The El Segundo ad tech company launched Private Marketplace, which will allow publishers to better monetize mobile and online visitors through its real-time bidding technology.

Staff reporter Melissah Yang can be reached at [email protected]. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.