Among all the bastions of conspicuous consumption, the Neiman Marcus holiday catalog holds a special place.

This year, for instance, there’s a Boeing-built corporate jet for $32 million. The unfurnished craft (comparable in size to a Boeing 737) can be tailored to fit a mogul’s lifestyle with bedrooms and conference rooms or configured to seat 120 people.

There’s also a $15,000 chess set crafted by artist Salvador Dali (the sterling silver pieces were cast from the fingers of the artist and his wife) as well as a $35,000 package that will have orchestra leader Peter Duchin compose a song for you (and take you out to lunch at New York’s 21).

“We aim our publication toward the affluent who are educated, erudite and have a sense of humor,” said Jo Marie Lily, vice president of creative services and advertising for Neiman Marcus Direct, publisher of the catalog.

So who are these Neiman devotees?

One growing segment is the under-40 crowd, often from California. “We call it the high-tech money,” Lily said. “Without seeing them, you get the feeling that they wear blue jeans to work and have an extremely comfortable lifestyle. The kind that buy houses with cash.”

The easy life also seems to beckon service.

One Los Angeles businessman, Lily notes, phoned in his order for a “Star Wars” pinball machine a few years ago and was told he would have to wait for the second shipment in 10 weeks. Frustrated, he called the company’s chief executive and demanded to receive the next publication ahead of the pack.

“We now Fed Ex a book to him from the printer to arrive on the first day of the mailing,” Lily said. “We’re happy to get it to him.”

Nola Sarkisian-Miller