Walt Disney Co. has signed a multi-year licensing agreement with Denmark’s privately held Lego Group, which give the Denmark toymaker rights to produce products based on popular Disney Pixar films such as “Toy Story” and “Cars.”

Terms of the multi-year deal, announced Sunday, were not disclosed.

Several Disney franchises are to be made into Legos construction toys, launching in 2010. In addition to “Toy Story” and “Cars,” Disney said products based on the upcoming “Prince of Persia: Sands of Time” produced by Jerry Bruckheimer and scheduled for release in May 2010 also are in development. The 3D sequel “Toy Story 3,” also is scheduled for release in June 2010.

Disney shares were down 31 cents, or 1.6 percent, to $18.52 in morning trading on the New York Stock Exchange