CYNTHIA FRAUSTO
Director, Marketing and Public Relations
Antelope Valley Medical Center
Cynthia Frausto has demonstrated exceptional leadership and strategic foresight across a 28-year career in marketing, with significant achievements in economic development, healthcare and non-profit sectors. Known for her ability to transform complex marketing challenges into strategic initiatives, she has developed and executed numerous campaigns, cultivated community partnerships, and designed public relations plans with measurable impact.
Frausto joined Antelope Valley Medical Center as the marketing and public relations director during the height of the global COVID- 19 pandemic, and launched the hospital’s redesigned website while leading a comprehensive rebranding that redefined the 420-bed hospital’s public image with a new name and visual identity. She currently oversees all aspects of the hospital’s brand strategy.
