mike1st

Spotlight

SmarTalk Teleservices Inc.

Year Founded: 1994

Core Business: Manufacturing and wholesaling pre-paid telephone cards.

Top executive: Robert Lorsch

Sales in 1995: $454,000

Sales in 1996: $15 million

Employees in 1995: 20

Employees in 1996: 80

Goal: To dominate the market for pre-paid telephone cards.

Driving Force: Growing demand for pre-paid telephone services.