Angel City Football Club (ACFC) exemplifies the epitome of social responsibility in the sports industry, particularly within the National Women’s Soccer League, by innovatively intertwining social impact with sports sponsorship. Established in 2020 with a clear vision to transcend traditional sports. ACFC has not only focused on branding and marketing but has notably prioritized creating a substantial impact in the realms of women’s sports, pay equity and community support in Los Angeles.
A hallmark of ACFC’s innovative approach is its unique sponsorship model, which pledges to reallocate 10% of sponsorship revenues back into the community, focusing on crucial areas such as equity, essentials and education. With $70 million in sponsorship revenue (by far the highest of any NWSL team, or any women’s sports team in the world), this commitment translates to a significant investment of at least $7 million back into the LA community initiatives over the next three years, showcasing ACFC’s dedication to fostering social change through sports.
The impact of this model is tangible and widespread. In its inaugural years, ACFC has already reallocated over $2.2 million into the Los Angeles community. This funding has supported a variety of initiatives, including partnering with DoorDash to deliver over 1.2 million meals to those in need across Los Angeles with a forecast of hitting two million meals delivered by September 2024. ACFC has also collaborated with Sprouts Farmers Market, Ritual and Melissa’s Produce to distribute over 237 tons of fresh produce to families in need.
