Santa Monica consulting firm Gladstein, Neandross & Associates is well on its way to a rebrand after being acquired by TRC Cos. Inc. last year.

The firm, which works with commercial fleet owners in their efforts to decarbonize the transportation industry, will on July 1 drop GNA entirely and adopt TRC, formally being named the company’s Clean Transportation Solutions division. Meanwhile, the operation has been busy bringing existing clients up to speed and preparing for what full integration with TRC will bring to the table.

TRC, which is based in Connecticut, also handles low- and zero-emissions consulting, but mainly on the utility side. It purchased GNA in June.

“Being able to put those two pieces together just made a ton of sense,” noted Sarah Gallagher, senior vice president of creative for GNA.

Since 2020, GNA has roughly doubled its employee headcount to about 150, a hiring spree driven largely by the urgency to implement zero-emission options to transportation. Although financial terms to the acquisition were not disclosed, all of GNA’s partners and leadership team will remain in similar positions and there are no plans to lay off other workers. In fact, GNA has added about 50 hires since the acquisition.

Locally, GNA – which is currently branded as “GNA is now TRC” – has contributed to a wealth of projects and worked with many companies. That client list includes Southern California Edison, for its Charge Ready Transport Program; electric vehicle fleet and charging station operators WattEV in Long Beach and Zeem in Inglewood; charging infrastructure developer Voltera in Palo Alto; and EV OEM manufacturers RIZON Truck and Volvo Trucks.

GNA’s team will also continue to operate its ACT Expo, a tradeshow for clean fleets that is expected to have 15,000 attendees at this year’s event in Las Vegas.