Net Worth: $1.8 B

LAST YEAR: NEW

CHANGE: NA%

AGE: 69

RESIDENCE: Holmby Hills

SOURCE OF WEALTH: Children’s toys and entertainment products



THE MONEY: Larian’s success with Chatsworth-based MGA Entertainment Inc. is due largely to the success of the Bratz dolls line, which emerged in 2001 as a competitor to Mattel Inc.’s Barbie. Larian founded MGA Entertainment in 1979, and it has grown to become the fourth largest toy and entertainment company worldwide. The company is privately held, but has an estimated $2.2 billion in revenue, with Larian holding a reported 82% stake in the company. Larian noted in an interview last year with Forbes that the toy industry was facing the problem of excess inventory in stores, and he added that the costs of making toys had risen 23%.



THE BUZZ: In May, MGA won a lawsuit brought by rapper T.I. and his wife, Tiny, that accused the toy maker of stealing the rapper’s concept of OMG Girls toys in creating MGA’s popular L.O.L Surprise OMG dolls. In November, Larian launched MGA Studios, a content division backed with $500 million in capital and assets for production and acquisitions. The studio, which is headed by Larian’s son, Jason Larian, has already acquired Australian animation company Pixel Zoo. In August, MGA partnered with Kylie Jenner to create a Bratz doll based on Jenner’s likeness, which is scheduled to debut in October.