Gracie Jiu-Jitsu Academy
Year founded: 1990
Core business: Jiu-jitsu instruction
Top executive/owner: Rorion Gracie
Revenues in 1990: $40,000
Revenues in 1996: $2 million
Employees in 1990: 2
Employees in 1997: 17
Goal: To make jiu-jitsu the martial art of choice worldwide.
Driving force: Worldwide demand for the teaching methods of the Gracie Academy.
