Coming off an NBA Team Innovation Award in January, the Los Angeles Clippers kicked off 2019 with a pair of new technology-centered partnerships.
The team announced a three-year sponsorship agreement with West Hollywood-based blockchain company Amalgam, which includes signage during home Clippers games and a booth where the company will provide information about blockchain and cryptocurrency to fans.
“Innovation and technology are at the forefront of who we are at the Clippers and Amalgam is a leader in blockchain technology, so this partnership is a natural fit,” Gillian Zucker, the Clippers’ president of business operations, said in a statement. “We’re proud to consistently improve and grow in all business categories and are excited about the potential to use blockchain technology to improve our overall business functions as our partnership with Amalgam evolves.”
The Clippers also teamed up with Santa Monica-based augmented reality advertising and software provider Vertebrae Inc., launching an augmented reality experience that gives fans the opportunity to play a basketball shootout game on their phones or other mobile devices.
The mobile game was developed to bring an in-arena game, called “Moneyball Challenge,” to Clippers fans at home. Vertebrae helped the Clippers move the game to mobile devices. It allows players to use a smartphone camera to shoot a basketball into a virtual hoop appearing on their device.
The game is sponsored by Rancho Mirage-based Agua Caliente Casino Resort Spa and open to fans 21 years of age and older. The player with the top score each month wins Clippers courtside seats and a two-night stay at the Agua Caliente Casino Resort Spa. The other top scorers will be randomly selected for prizes that include Clippers tickets and merchandise, as well as other offers and complimentary nights at the Agua Caliente Casino Resort Spa.
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L.A. Kings Get Practice Facility Sponsor
The Los Angeles Kings have agreed to renew a multiyear sponsorship deal with HockeyShot Inc., a Canadian online hockey equipment retailer. Money from the deal will be used by the Kings to build a new training center at the team’s practice facility in El Segundo. This deal was negotiated by downtown-based Anschutz Entertainment Group Inc.’s Global Partnerships division.
“Expanding our partnership with HockeyShot, a true leader in its industry, for the creation of the ‘Off-Ice Training Center’ was an easy decision,” Kings President Luc Robitaille said in a statement.
The training center will be used by the L.A. Kings and their affiliate team, the Ontario Reign, and youth team, the Los Angeles Jr. Kings. It will also be available for private groups and open for public use. The facility is open to the public from 2 p.m. to 9 p.m. every day, and Kings’ players will have the opportunity to rent out space to coordinate and train for their personal use.
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