Multichannel media network Famebit has been acquired by Google for an undisclosed amount.
The network offered a marketplace of popular internet stars for brands to hire as product spokespersons. The most popular platform for hiring talent on Famebit was YouTube, though the service also offered exposure on other social networks such as Facebook, Instagram, and Twitter. Brands such as Canon, Activision, and Adidas used the marketing service in more than 25,000 sponsored videos.
Famebit was incubated at startup studio Science Inc. of Santa Monica. Science’s Chief Executive Mike Jones said that Famebit’s management was eager to be acquired by Google and the deal made sense given how important that company’s video platform, YouTube, was to their business.
“When Google approached, it became an exciting moment to partner up,” he said. “Whenever you have a platform that is super core to your business you want to have super-favorable relationships to them.”
Famebit had 18 employees and was based out of Science’s Santa Monica headquarters. It is not clear where the startup will move to post-acquisition.