Los Angeles Business Journal

L.A. Clothing Company Behind "First Kiss" Viral Video

Friday, March 14, 2014

Wren, a seven-year-old Los Angeles clothing label, recently commissioned a $1,300, three-and-a-half-minute video, shot in black and white, showing 10 pairs of strangers kissing for the first time. By Thursday afternoon, the video — titled “First Kiss” — was a bona fide viral sensation, The New York Times reports.