Los Angeles Business Journal

Building a Brand Without Spending on Advertising

Wednesday, April 10, 2013

It was quite a week for Tesla Motors. The Palo Alto electric car company last week said it reached profitability for the first time, unveiled a new financing program and saw its stock close at an all-time high. Much of the action was driven by Chief Executive Elon Musk's bold, brash and unconventional use of social media, the San Jose Mercury News reports.