ServiceTitan Inc., the Glendale-based tech company for the trades, announced a partnership with Cobalt Services Partners on Tuesday. Terms of the deal were not disclosed.
While ServiceTitan has made considerable inroads through several partnerships over its 18-year-long run as a company, its collaboration with New York-based Cobalt Service Partners represents its ongoing foray into large scale corporate enterprises – and the valuable behavioral data it garners. When ServiceTitan announced its third quarter fiscal 2025 earnings in January – a first for the company since its long-awaited initial public offering – cofounder and president of ServiceTitan Vahe Kuzoyan said the company’s insight into its users’ methodology allows ServiceTitan to build, acquire and partner with valuable tools custom-built for the unique needs of its customers.
“The breadth of our platform gives us a significant advantage…” Kuzoyan said on the call. “We have visibility into our customers’ entire workflow. We know their largest challenges and can then work to deliver solutions with high ROI over time.”
The partnership
That’s where Cobalt Service Partners comes in. The brand, a holding company with a dozen businesses under its umbrella, works in the building automation and access controls space – another way of saying doors, alarms, gates, security systems and the like – for commercial properties. Those companies operate in the full cycle from installation to ongoing maintenance for a variety of different types of buildings, like office spaces, manufacturing plants and hospitals.
“What excites me most about partnering with ServiceTitan is that their technology is built for scale, and we don’t have to compromise on industry-specific workflows, giving us the best of both worlds,” Chris Kalna, the vice president of technology at Cobalt Service Partners, said in a statement. “…ServiceTitan is not just a software partner. They are the backbone of our tech stack.”
As a successful first mover, ServiceTitan has amassed a trove of customer data it has been using to create a suite of artificial intelligence-backed “pro” offerings that allow companies to better market their services, schedule appointments and price products amid a fluctuating market that has been impacted by a global trade war.
“What’s been unique about ServiceTitan over the years is we’ve really developed a very heavy enterprise grade piece of technology in terms of the uptime, security, stability and our API endpoints,” said Alex Kablanian, the general manager of commercial and construction markets at ServiceTitan. “That’s helped us build a really integrated ecosystem with accounting partners, with payroll providers, with insert-name-of-trade-specific-tool-that-exists-out-there that’s likely either a ServiceTitan-built, a partner-built, or a customer-built integration that exists.”
The trade war
That intelligence will soon become more important than ever as the trade war impacts imported materials into the United States. ServiceTitan conducted a sentiment report in early April with over 1,000 commercial contractors in the electric, plumbing and HVAC trades – 64% of those surveyed said that the increased cost of supplies would make forecasting margins bookkeeping difficult, and 43% said they would focus on diversifying what kinds of services they would offer in an attempt to weather the economic storm. According to ServiceTitan, the need to innovate is driving companies to adopt software, and ServiceTitan is ready to build it.
“Our mission as a company is to build the operating system of the trades, not just for this year, but for decades,” Kablanian said. “…what we talk about a lot internally is, whether it’s situation X or situation Y, how do we give our customers the tools they need to navigate that?”
