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Friday, Mar 29, 2024

Sensible Weather Gets Investment

Amid a year of particularly rough and unprecedented storms in Southern California, Santa Monica-based Sensible Weather Co. is allowing travelers to more confidently plan their trips. The climate-risk technology company landed an investment earlier this year from EP Golf Ventures, a partnership fund that is owned by the Professional Golfers Association of America and Elysian Park Ventures.

The PGA said it plans to offer Sensible Weather’s protection service to its base of nearly 28,000 professional golfers.

Sensible Weather Co. employees.

“Sensible’s Weather Guarantee service offers golfers peace of mind when booking reservations online,” Sensible Weather Chief Executive and founder Nick Cavanaugh said.

The amount of the investment was not disclosed. Sensible Weather Co. previously raised $12 million in series A funding last year in a round led by Infinity Ventures.

Sensible Weather offers trip insurance to cover weather incidents. Its partnerships currently include businesses in the travel and recreational industries such as luxury retreat planning company Collective Retreat and ski lift ticket seller Liftopia. These partners can offer Sensible Weather’s coverage to customers as an optional form of travel insurance when booking, which can cover weather-related risks such as high winds, air quality changes or rainfall. Should qualifying weather events occur, refunds are automatic with no waiting period and no claim filing needed. Sensible Weather’s insurance offerings cost 8-12% of the total booking’s price.

It will soon be partnering with Le Parc on Melrose, a boutique hotel in West Hollywood.

“Sensible Weather’s partnerships comes at the perfect time restore that easy-going California state of mind to the hotel’s guests,” a Sensible Weather spokesperson said.

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