Santa Monica-based marketing agency Hawke Media LLC has been expanding its reach through a series of new acquisitions, and recently added digital marketing firm Lone Fir Creative as a new subsidiary. Hawke Media, which acquired digital marketing agencies Tribute Media and Leverage Marketing LLC earlier this year, said the deal closed at the beginning of November for an undisclosed amount.

Hawke Media was founded by chief executive Erik Huberman in 2014 and offers services like email marketing, search engine optimization, influencer marketing and digital strategy tools. Clients include Sawtelle-based restaurant chain Masienda, Crocs Inc., media company Barstool Sports and downtown-based shoe retailer K-Swiss Inc.

“We’re not just adapting, we’re anticipating,” Huberman said in a statement. “By expanding our company, we’re adding capabilities and synergistically amplifying our impact.”

Hawke Media’s clients can benefit from its partnerships with companies such as Meta Platforms Inc., Santa Monica-based SMS marketing platform Community.com, FuturePay Inc., Hivo.co and Pinterest. In addition to its marketing agency, Hawke Media launched a capital venture arm in 2016 called Hawke Ventures that invests in early-stage marketing, advertising and e-commerce technology companies. The firm closed a $25 million venture fund in March of last year. Its current investments include software developer PostScript and downtown-based customer jewelry company Gemist

Lone Fir is based in Gig Harbor, Washington, and offers services for email marketing, website content optimization, brand strategy and inbound marketing. Lone Fir’s current clients include Bloomberg L.P., Archive 360 and investment company Fairway America LLC. Following the acquisition, Hawke Media said that Lone Fir’s team will be kept on.

“We have been able to bridge the gap between better communication with clients through a consistent process that always delivers,” Tyler Pigott, Lone Fir’s chief executive, said in a statement. “Combining our efforts with Hawke Media allows us to make substantial strides within the (marketing) industry and… we couldn’t be more excited.”