Venture investors March Capital Partners, based in Santa Monica, led a $32 million Series C round for data startup ActionIQ.

The New York-based software company said it will use the funding to scale its operations and hire new marketing, sales and development personnel.

The Series C was finalized Jan. 15. ActionIQ It has raised $75 million since its launch in 2014.

ActionIQ’s customer analytics platform helps businesses personalize customer interactions with big-ticket brands like Autodesk, Verizon and The New York Times.

“From my personal experience, when it comes to building a relationship with your customers, data is everything,” March Capital Partner Meredith Finn wrote in a statement. Finn is joining ActionIQ’s board of directors.

“The potential of such a platform is limitless, and spans well beyond traditional marketing channels to other areas of customer interactions including web and mobile app experiences, customer support and sales,” Finn added.

ActionIQ Chief Executive Tasso Argyros said in a statement that the company has processed roughly 30 petabytes (more than 30 million gigabytes) of information in the past year and facilitated more than 1 trillion personalized interactions between brands and their consumers.

New York Times Chief Technology Officer Nick Rockwell said in a statement that the 150-year-old news organization uses ActionIQ to “better leverage our customer data and to deliver a personalized brand experience.”

Rockwell added that the software “was able to seamlessly tap into customer data and leverage it to personalize experiences across 10-plus channels, both online and offline.”

Tech reporter Samson Amore can be reached at [email protected] or (323) 556-8335. Follow him on Twitter @samsonamore.