Former Major League Baseball Enterprises Inc. vice president of product and marketing Chris Park was named Gen.G E-sports Group’s new chief executive and executive chairman.

The Seoul, South Korea-founded e-sports league operates from a newly established headquarters in Los Angeles, and also boasts significant operations in China. “I can’t express how thrilled I am about this new journey into the e-sports world with Gen.G,” Park said. “Having spent years with a traditional sports league, it was evident that competitive gaming was booming — well now it’s here and here to stay. I look forward to continuing to build an e-sports powerhouse in Gen.G, especially here in the U.S. and specifically L.A., setting the bar for what a gold standard organization should look like.”

“Chris possesses the vision, creativity and work-ethic to level up everything we do here at Gen.G,” said Gen.G Chief Growth Officer Arnold Hur. “Given his experience, understanding of the sports business, and passion for competition, we know that Chris will make an effortless transition.”

Park is Gen.G’s second MLB hire. Last year, the company hired former MLB corporate sponsorship director Jordan Sherman as head of sponsorships and revenue. Sherman had previously also worked for the L.A. Clippers.

Tech reporter Samson Amore can be reached at [email protected] or (323) 556-8335. Follow him on Twitter @samsonamore.