The Super Bowl-winning Los Angeles Rams have become well established within the city since their return in 2016, thanks to this powerful trio of executives.
Molly Higgins, executive vice president of community engagement, Kathryn Kai-ling Frederick, chief marketing officer, and Jennifer Prince, chief commercial officer, all contribute to strengthening the Rams’ deep roots in Los Angeles and enhancing their connection with fans.
Higgins has the longest tenure with the team, starting in 2002 in St. Louis. Frederick and Prince both joined the Rams in 2021 – the same year they won the Super Bowl – after lengthy careers outside of sports. Frederick was at Beverly Hills entertainment giant Live Nation, while Prince was with Twitter (now known as X).
The three don’t necessarily work together all the time, but they have made an impact in helping the Rams leave a lasting mark.
You each have an extensive background in your field. How did you come to choose it as a career path?
Higgins: I was an athlete growing up and had an incredible passion for sports, and the person I looked up to the most was my grandmother, who was eulogized as a local version of Mother Theresa because of her community service and compassion. When I learned that I could make a career out of combining my love of sports and helping people, I knew if I could get my foot in the door, I would prove my worth and create a path.
Kai-ling Frederick: I’ve always been drawn to solving complex challenges – like many kids who grew up fascinated by puzzles and the magic of live experiences. That passion has driven me throughout my career. After 6.5 incredible years at Live Nation/Ticketmaster, the opportunity to bring that same energy to the Rams, but in a more personal and focused way, presented itself. It felt like the perfect next step – especially with the unparalleled backdrop of one of the world’s premier event venues.
Prince: From early in my career, I have always been fascinated by the intersection of media, technology and storytelling, and leaning into how brands connect with audiences truly shaped my path. Each role – whether at Google, YouTube or Twitter – gave me a front-row seat to the evolving ways people engage with content and brands, and the opportunity for monetization. I’ve always been drawn to opportunities that blend creativity, strategy and innovation, which naturally led me to the commercial side of media and entertainment.
Can you connect the dots for our readers – in terms of how you moved into the sports world, specifically how you got to the Rams?
Higgins: Immediately out of college, I took a job doing global public relations for a computer software company with headquarters in St. Louis. During my time there, the president of our agency of record asked what my dream job was, and without hesitation, I said, “doing PR for the Denver Broncos.” He responded that he didn’t know anyone at the Broncos but had a former colleague from Fleishman-Hillard who was leading corporate communications and community outreach for the St. Louis Rams. He connected me, I met with her, and she offered me a full-time internship. I went from a good-paying job out of college to a $500 monthly stipend but decided to take a leap of faith and bet on myself. That was 23 years ago.
Prince: My journey to the Rams was a blend of timing, passion, and a desire to take on new challenges. After years in tech and entertainment – helping platforms like Twitter and YouTube build global partnerships – I saw how live sports were becoming a major force in media innovation. The chance to join the Rams as their first-ever chief commercial officer was an opportunity to bring my experience in digital transformation and brand partnerships to a storied franchise at the heart of Los Angeles. It felt like the perfect way for a born and raised Angeleno to merge my love for entertainment, community and impact.
What do you enjoy most about working with the Rams?
Higgins: One of the things that I enjoy most is community impact and engagement has become a shared commitment that extends outside of our “Community Impact and Engagement” department. It’s something that is talked about in every executive leadership meeting and is embedded in all aspects of our business. Over the years, giving back has become part of our organizational DNA and a defining characteristic of the organization – a pride point that is felt from our players to our coaches to our staff.
Kai-ling Frederick: What I love most about working with the Rams is the unique blend of purpose and possibility. Yes, the role is dynamic and exciting – no two days are the same – but what truly sets it apart is the chance to leave a lasting impact on the community we call home. There’s something incredibly meaningful about working for an organization where you can engage your head, heart and soul to make things just a little bit better for the city you love.
Prince: What I enjoy most is the sense of community and purpose that permeates everything we do. The Rams are more than a team; we’re a platform for bringing people together – fans, partners and the broader L.A. community. Every day, I get to work with passionate colleagues who are committed to excellence on and off the field, and I love the challenge of finding new ways to engage brands and inspire our fans.
In your positions, all of you are challenged with the task of capturing the essence of the team within the entire business. What’re the factors that you consider when making those connections?
Higgins: On the football side, Coach McVay has instilled a “We Than Me” philosophy and that has really become our organizational philosophy – our guiding principle is that the collective is more important than any individual. When we evaluate business opportunities, it’s with that in mind. This week, we will be the first team in the NFL to take a minicamp to Maui. What began as a partnership discussion with Hawaii Tourism Authority, has evolved into a fun trip for our players, coaches, staff, sponsors and suite owners. Through unique content, we are showcasing the beauty and Aloha spirit of Hawaii and promoting Maui as a top tourist destination, and we are impacting the local community through free camps and clinics for youth, while helping Habitat for Humanity rebuild homes in Lahaina. Our culture of creativity and thinking differently is also a big differentiator for us.
Kai-ling Frederick: For us, it always starts with the opportunity to create meaningful, lasting connections – the kind that transcend a single moment and build multi-generational fandom. When you see the game through the eyes of a grandparent, parent and child all at once, it’s a powerful reminder of how sport brings people together across time. That emotional connection is what guides our thinking, whether we’re building a campaign, launching a partnership, or investing in our community. It’s about creating experiences that feel personal, rooted in purpose, and capable of lasting impact.
Prince: We always start with authenticity – ensuring that every partnership and campaign aligns with the Rams’ values and resonates with our Los Angeles marketplace and diverse fan base. We consider the long-term impact, not just the immediate results, and look for partners who share our commitment to innovation and community. We like to say we ‘Partner with Purpose’ in everything we do. Data and insights of course play a huge role, but so do creativity and differentiation. Ultimately, we want every initiative to feel meaningful and memorable for everyone involved.
What do you deem to be some of your greatest successes at the Rams?
Higgins: One of the things I love most about the Rams is that we challenge ourselves to never grow complacent in past successes, but to continue stacking wins and innovating. In sports, you quickly celebrate a win, but then you immediately need to turn the page to the next opportunity. Over the years, there have been so many memorable wins, but a recent one that was especially meaningful is when we turned LAFD Air Operations into our NFL Draft headquarters. We took a lot of people by surprise with that one, but again it goes back to how giving back has become part of our organizational DNA – a shared responsibility within the organization.
Kai-ling Frederick: One of the moments I’m most proud of was moving our Wildcard game to Arizona during the L.A. wildfires in January – it pushed us to our limits and tested our capabilities, tenacity and commitment to doing right by the team, the city and our fans. It was a powerful reminder of what passion and collective will can achieve. But the truth is, we’re fortunate to have several moments like that – from the ‘On the Clock’ campaign to our recent work with LAFD Air Ops. Each one presents a unique opportunity to leave a mark, create core memories, and shape what I like to call our ‘future history’ – small but meaningful steps that build a legacy far beyond the moment.
Prince: I’m proud of how we’ve expanded our commercial partnerships and elevated the Rams’ presence in the advertising and marketing community. Launching innovative collaborations – whether with global brands or innovation partners – has helped us reach new heights. I’m also proud of our work in building a more inclusive and dynamic commercial partnerships team, which I believe is key to our ongoing success.
What has surprised you most about working in sports and entertainment?
Higgins: Everyone has heard “find a job you love and you will never work a day in your life.” In sports, you work a lot of hours, but this work is my passion and my purpose, and I wake up every day excited to come to work and use our platform to make a difference. It sounds trite, but it could not be more true.
Kai-ling Frederick: What’s surprised me most is the unmatched power of shared, in-person experiences. In a world that’s increasingly digital and disconnected, sports still has this incredible ability to bring complete strangers together – to unite communities around a single moment, emotion or cause. That kind of authentic connection is hard to replicate anywhere else, and it reminds me every day why this work matters.
Prince: The biggest surprise was the sheer scale of passion and loyalty from fans. While I’ve worked with entertainment and passionate audiences before, the emotional connection people have with their teams is truly unique. It’s both inspiring and a huge responsibility – every decision we make can have a real impact on people’s lives and a sense of belonging.
The number of women in front offices of sports teams and/or in sports-related industries is growing. What does that say or mean to you?
Higgins: When I was with the St. Louis Rams, I was the first female on our executive team, and we now have five women on our executive leadership team. We have women running critical areas of our business: football operations, marketing, brand, content, corporate communications and affairs, international, partnerships, strategy, governmental affairs, player affairs, suite and premium services, community impact and engagement. The success of the Rams isn’t possible without our female leaders.
Kai-ling Frederick: It’s incredibly meaningful to see the number of women in sports and front offices continue to grow. Throughout my career – in tech, media, commerce and now sports – I’ve witnessed firsthand how representation has evolved. For me personally, I’m proud to lead as a female executive in a way that’s authentically aligned with who I am. That means leading with empathy, prioritizing care for others, and balancing both IQ and EQ. It’s not just about being at the table – it’s about reshaping what leadership looks and feels like for the next generation.
Prince: It’s incredibly encouraging and a sign of positive change. I see it as a testament to the growing recognition that diverse perspectives drive better outcomes – on the field, in the boardroom, and across the industry. It also means more role models for future generations, which is something I’m passionate about supporting in general and as a mom of three teenage daughters.
What do you hope to see in the future for women pursuing a career in sports — not necessarily on a field or a court?
Kai-ling Frederick: I hope to see (an) even broader representation of women across every facet of the sports industry – from strategy and team operations to marketing, partnerships and ticketing. The more diverse voices we bring to the table, the more we’re able to grow the global love of the game and expand its cultural impact. and empowering for the next generation.industry’s future.
