Acceleration Community of Companies in November launched a new communications wing that will focus on talent and businesses within the entertainment sphere.
The new operation, PMK Entertainment, largely re-coalesces dozens of communications professionals left adrift by the dissolving of R&CPMK last month. As with the former operation, Cindi Berger will remain on with this entity as chief executive.
The move represents a big reunion for ACC founder Michael Nyman, who shared the chief executive duties at R&CPMK – then called PMK•BNC – with Berger before forming his current company in 2018.
“This is a full-circle moment that reflects the power of our model,” Nyman said. “As we integrate these talented professionals into ACC, we’ll leverage their entertainment and brand experience and evolve it into a strategic growth engine that approaches the talent business with a full-funnel discipline.”
Nyman styles ACC less as a holding company and more as a collection of varying communications agencies that are non-hierarchal and whose specialties complement each other.
“ACC’s innovative model empowers our team to do what we do best in an agile and collaborative environment, while positioning our clients prominently at the center of the cultural zeitgeist,” Berger said in a statement. “With PMK Entertainment, we are giving a nod to our shared legacy while taking a future-forward approach to entertainment and marketing.”
Adding to the crew
Century City-based ACC added a total of 77 employees from R&CPMK. Of those, 35 fill out the ranks of PMK, which operates out of Century City and sports an East Coast outpost in Manhattan.
Additionally, 20 have been assigned to Advisory, which handle marketing consulting and brand integration. And the remaining 22 are now with DKC, a B2B and B2C comms firm which ACC acquired last year for an undisclosed amount.
ACC added more than 100 clients in the expansion. He said PMK’s formation “went from phone call to action pretty quickly.” Industry veteran Alan Nierob will serve as president of the new vertical.
