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True Religion Taps Apparel Consultant as Interim CEO

Vernon-based clothing company True Religion said consultant Farla Efros has been named interim chief executive officer.

Efros, who has worked closely with True Religion’s leadership team in recent months as president of Northbrook, Ill.-based retail consulting firm HRC Retail Advisory, succeeds interim CEO Chelsea Grayson, who resigned to pursue other opportunities.

Efros has more than two decades of experience working with retailers and consumer-packaged goods companies, including almost 10 years at HRC Retail Advisory and its predecessor firms.

She will continue in her capacity as HRC Retail Advisory president while serving as True Religion’s interim CEO.

True Religion also is conducting a search for a permanent CEO.

The 17-year-old True Religion sells streetwear and premium denim.

Finance reporter Pat Maio can be reached at pmaio@labusinessjournal.com or (323) 556-8329.

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