Come July, Lionel Messi and other players from Paris Saint-Germain will wear the Goat Group logo on their jersey sleeves. The Leimert Park-based online sneaker marketplace signed on as the “official sleeve partner” of the French soccer club, in a bid to promote its offerings to a new generation of sport and fashion fans.

“Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community,” Chief Executive Eddy Lu said in a statement. “We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”

In addition to the jersey logo placement, a “dedicated PSG experience” is set to launch on the Goat’s e-commerce website, and will include a selection of Paris Saint-Germain lifestyle apparel and objects from the past, present and future, according to the company.

Lu and Daishin Sugano co-founded Goat Group — formerly known as 1661 Inc. — in 2015 and have since raised about $490 million in venture capital funding. The online marketplace for buying and selling authenticated sneakers has more than 40 million members and operates 16 facilities. The company in 2018 acquired Fight Club, a retailer with stores in New York, Miami and Los Angeles that specializes in rare and collectible sneakers.

Last year’s funding round doubled Goat Group’s valuation to $3.7 billion. Lu and Sugano sold a 5.25% stake for $195 million in a Series F funding round led by Park West Asset Management in Larkspur. The investment followed the company’s strong sales for the previous 12 months, during which it processed $2 billion in merchandise value on its website. Goat Group used the funds to support growth.