Pico Rivera-based Bay Cities Container Corp. has tapped Sahar Mehrabzadeh as the official successor to Chief Executive Greg Tucker.

The announcement came with the promotion of the company veteran to chief revenue officer on March 24. Mehrabzadeh would be in charge of all revenue-generating aspects of the packaging company, which won three Outstanding Merchandising Achievement Awards and multiple sustainability awards last year.

“I’ve had a wonderful mentor – our current (chief executive officer), Greg Tucker, who also grew up in the industry in Bay cities – (who) gave me the opportunity to develop and grow at this company,” said Mehrabzadeh, who started at Bay Cities two decades ago.

“And now with this transition, my responsibility is exciting because I get to lead it into the next direction and growth path of where the company is going.”

The timeline for the succession is yet to be decided. Mehrabzadeh shared that the transition planning is already in progress.

Recycling trend

Known for its focus on sustainability, Bay Cities is hitting the nail on the head.

A 2025 report from management consulting firm McKinsey & Co. noted that recyclability of packaging is seen as the most important sustainability trait across the globe, and many of the respondents – more than 11,000 across 11 countries – said they would pay more for sustainable packaging.

“From a sustainability standpoint, I think for a while it was a buzzword, but now it’s very much a reality,” Mehrabzadeh said. “The next generations right now are very conscious of what’s happening.”

Bay Cities also recently announced a collaboration with Utah-based Formless Beauty to launch into Sprouts Farmers Market with entirely recyclable packaging. Bay Cities will manage the full-service packaging and display rollout for the launch of the eco-conscious cosmetics brand – founded by Jenny McCarthy – at Sprouts Farmers Markets.