Wynn Las Vegas has touched down in Los Angeles.
The luxury resort and casino company signed a multi-year partnership with Stanley Kroenke’s SoFi Stadium, home of the Los Angeles Rams and Los Angeles Chargers, and YouTube Theater, making Wynn an official partner of the two.
As part of the agreement, Wynn has entitled the club, formerly known as the East Owners Club, now called the Wynn Club. According to SoFi, this partnership also marks Wynn’s entryway into the Los Angeles area – a market many of their wealthy casino clients call home.
“Their biggest market outside of Las Vegas is Los Angeles,” Chris Sloan, head of global partnerships at SoFi Stadium, YouTube Theater and Hollywood Park, said, referring to Wynn’s casino clients. “They have a lot of their top players and top attendees that go to Wynn are based here in Los Angeles.”
According to SoFi, the Wynn Club is one of the most upscale environments inside its 3.1 million-square-foot stadium, featuring high-end finishes and furnishings, all-inclusive food and beverages, upscale food offerings and more. The space is accessible only by the owner’s suites and club seats located on the east side of SoFi Stadium on the second floor.
“They’re always looking for unique and creative ways to partner with their players and create experiences for them, so they keep driving revenue and business back to the Wynn and SoFi Stadium is a perfect match,” Sloan added. “For us, Wynn was a perfect brand to partner with because we view experiences in the same way.”
So far, the club has added two Wynn signs, but besides that, its physical space is operating more or less the same. Wynn Club intends to create unique experiences by hosting exclusive dinners and wine events at the space. Wynn currently plans to host an annual private, invite-only winemaker’s dinner at the club, featuring Screaming Eagle wine.
“We want to deliver for our partners,” Sloan said. “So that’s driving more retention for Wynn to make sure that their players are having a great experience here. We love partnering with people that view experiences the same way we do, and Wynn is the best in the world at creating unique experiences. I think it’s a perfect brand fit for us and one we want to continue to grow with.”
Hollywood Park is growing exponentially. The destination recently announced a new 300-key hotel, Kali Hotel and Rooftop, Autograph Collection, coming to the park grounds in spring 2026, and earlier this summer, announced it would be opening its doors to its latest string of retail tenants, including Martin’s Cocina y Cantina, The Meeting Spot and Phenix Salon Suites.
“We approach partners from the same point of view of how we view ourselves, which is the leading global sports and entertainment venue in the world,” Sloan said. “We’re always on the lookout for brands that really fit our identity and understand what we’re trying to create here in Los Angeles.”
