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Friday, Jun 9, 2023

Viceroy Wraps $21M Remodel

Viceroy Santa Monica, the venerable beachside hotel in Santa Monica, has undergone a $21 million complete renovation under the charge of design studio EDG.

Owned by Pebblebrook Hotel Trust, the hotel — located one block from the beach at 1819 Ocean Ave. — opened in 2000 as the first Viceroy Hotels & Resorts property ever. The makeover of the hotel included new guestrooms and suites, newly designed common areas, an expansive outdoor space, and the addition of a signature restaurant and bar, Sugar Palm. The enhancement also features new art.

“We are thrilled to unveil this stunning transformation of Viceroy Santa Monica, where our brand originally debuted,” Bill Walshe, chief executive of Viceroy Hotels & Resorts, said in a statement. “The renovation has reinvigorated this iconic property, infusing it with a fresh, contemporary aesthetic that celebrates our West Coast roots and pays homage to the property’s rich history. We look forward to welcoming guests to experience the elevated level of luxury, personalized service, and immersive experiences that define the Viceroy brand.”

Viceroy Santa Monica Ocean View King Room
The Viceroy Santa Monica.

The entire hotel was designed with sustainability in mind. EDG repurposed original materials and furnishings wherever possible. Decorative woodwork in the guestrooms was painted rather than replaced, original furnishings were reupholstered and in hallways, existing wall coverings were stenciled over. Many of the commissioned art pieces throughout the property were also created with repurposed objects, including skateboard wheels.

“Our design goal was for guests to feel rejuvenated, relaxed, and alive, with a clear sense of being in Santa Monica,” said EDG Principal Jennifer Johanson. “Every aspect of this sunny sanctuary reflects Santa Monica’s vibrant energy.”

Guestrooms at Viceroy include new original works from local artists Erin Miller Wray, Kelcey Fisher and Priscilla Witte curated by Art x Co. inspired by coastal elements.

Paola Mendez
Paola Mendez
Paola Mendez graduated from Los Angeles Valley College, then transferred to University of California, and now serves as a Receptionist and Office Assistant to the Los Angeles Business Journal. Paola wears many hats in different departments and is trilingual in English, Spanish and French.

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