The largest is a 10-year lease signed by Riot Games Inc. in West L.A.
The lease is for all 200,000 square feet of space at Hines, Philena Properties and USAA Real Estate’s mixed-use West Edge project.
“We’re elated to welcome Riot Games to West Edge as an office tenant,” Varun Akula, managing director at Hines, said in a statement. “Riot has been a pillar of the West L.A. creative gaming community since their inception, and as one of the most dynamic tech and gaming companies in L.A., Riot will be a welcome addition to the development.”
The West Edge project is being designed by Gensler, AC Martin Partners Inc. and Rios Inc.
Once completed, West Edge will have 600 luxury apartments, office space and retail.
The office space will offer private landscaped terraces spread over five floors.
“As Riot has continued to grow across games, esports and entertainment, providing world-class workplaces to the Rioters who make it all possible has become more important than ever,” Dylan Jadeja, Riot Games president, said in a statement. “With West Edge, we’re adding a significant new hub to our West Los Angeles campus. The space, amenities and facilities at West Edge will help provide the environment we need to create amazing experiences for players.”
The retail components at West Edge will have a Gelson’s Markets location and up to eight restaurants. It will also have retail and studio fitness offerings.
The development, which is near an Expo Line stop, will also have a half-acre open-air plaza. It is expected to open in early 2023.
To the east, retail manufacturer and distributor Signal Brands Inc. signed a lease for roughly 22,000 square feet of creative office space at 5600 W. Adams Blvd. in West Adams. The spot will be the company’s new headquarters.
The property, owned by Mid-Wilshire-based CIM Group, counts entertainment law firm Donaldson Callif Perez as its other tenant. The property is now 100% leased.
“After many years in downtown L.A., Signal Brands is thrilled to relocate to 5600 W. Adams. Our new creative office space in this vibrant, flourishing neighborhood is an ideal fit for our brand — and perfectly aligns with our needs as we mark the next phase of the company’s growth,” Signal Brands Chief Executive Jason Rimokh said in a statement.
Savills Inc.’s Roi Shleifer, Bart Pucci and William Tittmann represented Signal Brands in the lease. CIM Group was self-represented.
Meanwhile, Narrative Ads has signed a lease for 22,000 square feet at the Pasadena Tech Center. The lease, at 2923 Bradley St. in Pasadena, is for five years.
CBRE Group Inc.’s Hunter Brown, Scott Steuber and Jake Bobek represented Narrative Ads in the lease.
The building is owned by Graymark Capital and totals nearly 219,000 square feet. It is a combination of both creative office, and research and development space. The campus is 70% leased, according to CBRE, with tenants including Cogent Communications and Fidelity National Information Services Inc.
“CBRE was excited to help Narrative Ads continue to thrive and grow in this new space in Pasadena,” Brown said in a statement. “It was important for Narrative and their team to find a creative space that can accommodate their rapid growth within an area of ample amenities for their employees. It was also important for Narrative to stay in Pasadena, given the area’s growing tech scene and abundant talent pool.”
It is Narrative Ads’ third office in Pasadena. The Pasadena Tech Center location will have more studio and creative space for the company.
