Newport Beach-based real estate investment and property management company AllView Real Estate has opened an office in Santa Monica to increase its presence in Los Angeles.

Company founder and Chief Executive Daniel Gutierrez, a graduate of UCLA’s Anderson School of Management, said his experience there made him want to expand AllView’s business to L.A.

Gutierrez founded the company in 2014 as Optum Real Estate Management before rebranding it as AllView in 2020.

The company originally used only internal capital and focused on multifamily and single-family housing. It also tapped a few other asset types, such as health care outposts.

Coming out of the recession, Gutierrez said, the housing market was hurting. As a result, he was “able to purchase a lot of assets around the West Coast for a very low purchase price and was able to do very well with that.”

AllView later expanded to include outside capital and other asset types. Last year, the company started acquiring hospitality assets, particularly boutique hotels.

“I wanted to branch out to outside capital and outside properties,” Gutierrez said.

There is “a huge opportunity” in the hospitality sector, according to Gutierrez.

“(We’re) making a big push and pouring a lot of capital in that. You need a boutique experience in the hospitality space,” Gutierrez said, adding that experiences are important to today’s travelers.

Now, Gutierrez said, the company is focused on growing in L.A.

“We are investing in that community, investing in the area and taking advantage of the opportunities in L.A.,” he said.

The company is looking to be a long-term player, rather than a short-term investor.

Gutierrez said the decision to open an office in Santa Monica was made after spending a lot of time looking in L.A. The Santa Monica office has three employees, and the company is looking to add others.

“Santa Monica is the epicenter of a ton of businesses in L.A.,” he said. “It’s really representative of L.A. and of our brand.”

AllView is seeking its first L.A. acquisitions in several years and is eyeing hotels and multifamily sites in the area.