Phoenix-based Silver Creek Development has unveiled plans for a mixed-use project at the site of the famed Viper Room. The site was purchased for $80 million in 2018.
The developer is working with Hollywood-based Plus Development and architecture and design firm Arquitectonica, based in Miami, on the project at 8850 Sunset Blvd.
Previously announced plans for the site have been scrapped in favor of a 12-story boutique hotel and condominium tower. In total there will be 26 market-rate condo units and affordable housing units. The hotel will be on levels two through five while the residences will occupy the next handful of levels. The tenth floor will have a restaurant and bar with an outdoor dining terrace.
The building will also have ground-level restaurants, bars and retail.
Charles Essig, managing director at Silver Creek Development, said the company worked to “invigorate the new project” and make sure it “integrated really well” with the rest of Sunset Boulevard.
The site will still be home to the iconic Viper Room, which is being reimagined by Rockwell Group. The Viper Room will have a new entrance, new music venue and a recording studio. The lobby will have memorabilia on display. Silver Creek also owns the Viper Room.
“We want to persevere what we consider to be an iconic music venue which is a very important part of the Sunset Strip,” Essig said. “It’s important that we keep the live music venue operating.”
Initial redevelopment plans for the site, designed by Morphosis, were proposed in 2018. The plans called for a 200-foot-tall building plus a traditional 15-story tower with hotel rooms and condominium units. After pushback, the company worked to reimagine the site.
“We listened to the neighborhood… to understand what was desired by the community and to deliver a project that pays homage and recognizes the iconic aspects of the project,” Essig said.
The project is expected to start construction next year and wrap by 2026.
It isn’t the only big project in the works in the area and a handful of projects have opened there in the past few years as well, including the Pendry and the Edition.
The Edition, at 9400 Sunset Blvd., was developed by Witkoff Group in 2019. Edition is a Marriott International Inc. brand.
The property has 190 rooms, 20 residences, event space, a lobby lounge, a rooftop pool, basement club, restaurant and spa.
The residences were sold last year, with prices ranging from $5 million to $20 million.
The Pendry, meanwhile, opened last year. The property has 149 hotel rooms and 40 condominiums. It is at the site of the former House of Blues at 8430 Sunset Blvd. and is home to two Wolfgang Puck restaurants.
